What type of business is pivoting? A restaurant in Austin TX
What COVID restrictions have been in place? Closed to dining in and limited capacity at restaurants in Texas
What model did the restaurant adapt?
- subscription service with all subscriptions receiving free in person dining quest
- A $5/mo subscription newsletter with a recipe and cooking tips
- $35 a month, subscribers can get access to a monthly virtual cooking class & access to an ingredient list and recipe to cook along
- $55 per month and you get ^^^ + the ingredients
- $75 per month, you can get the meal kit as well as a cocktail class and cocktail kit
Austin 360 | El Alma launches meal, cocktail kits through membership program (free queso included)