This week ride share company Uber and the CIty of New York reached a deal prior to the mayor pushing a vote on capping ride share. How did it work?
- Economic Message: Uber argued that a cap would mortally wounded it in its most important market, doubling and tripling wait times, degrading service, and driving away consumers.
- PR Push: “airwaves with ads saying Mayor Bill de Blasio wanted to destroy thousands of potential jobs.”
- Out of touch with tech & out of touch with minorities Message: Harm would be specific to NYC minorities, the low-income, the outer boroughs
Previously on Information Intelligence: New York City council members are proposing a new ride share regulation. They want to cap the number of ride share vehicles for roughly a year to study how their rapidly swelling numbers are affecting congestion and the environment.