{"id":152,"date":"2015-03-26T19:41:00","date_gmt":"2015-03-26T19:41:00","guid":{"rendered":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/2015\/03\/26\/4-ways-to-make-transportation-assets-earn-funds-for-the-state\/"},"modified":"2015-03-26T19:41:00","modified_gmt":"2015-03-26T19:41:00","slug":"4-ways-to-make-transportation-assets-earn-funds-for-the-state","status":"publish","type":"post","link":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/4-ways-to-make-transportation-assets-earn-funds-for-the-state\/","title":{"rendered":"4 Ways to Make Transportation Assets Earn Funds for the State"},"content":{"rendered":"<p>Transportation agencies throughout the US have tapped creative earning strategies to enable their assets to generate more transportation funding:<\/p>\n<ul>\n<li>Open rest areas and welcome\/visitor centers on highways to contract vendors to\u00a0sell\u00a0food, goods and services\n<ul>\n<li>Bring Food Trucks to RestStops<\/li>\n<\/ul>\n<\/li>\n<li>Corporate-branding sponsorships.\n<ul>\n<li>Sponsors to\u00a0offer roadside assistance.<\/li>\n<li>Virginia has a 3 year contract with GEICO Insurance for sponsorship of rest areas and welcome centers that generated close to $6 million last year.<\/li>\n<li>Naming agreements.<\/li>\n<li>Advertising\u00a0in high-traffic locations such as bridges and rest areas.\n<ul>\n<li>AT&amp;T agreed to pay more than $5M to the Southeastern Pennsylvania Transportation Authority \u00a0over five years to rename Philadelphia&#8217;s Pattison Station as the AT&amp;T Station.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<\/li>\n<li>Selling Transportation Data\n<ul>\n<li>Sell anonymous traffic data to private mapping or traffic-information companies or as a platform for marketing opportunities.<\/li>\n<\/ul>\n<\/li>\n<li>Lease, Sell or Develop Underused Lands\n<ul>\n<li>\u00a0California \u00a0earns approximately $6 million a year by leasing sites for mobile communications towers.<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n<p><a href=\"http:\/\/www.governing.com\/gov-institute\/voices\/col-untapped-value-transportation-assets.html\">Governing<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Transportation agencies throughout the US have tapped creative earning strategies to enable their assets to generate more transportation funding:<\/p>\n<ul>\n<li>Open rest areas and welcome\/visitor centers on highways to contract vendors to\u00a0sell\u00a0food, goods and services\n<ul>\n<li>Bring Food Trucks to RestStops<\/li>\n<\/ul>\n<\/li>\n<li>Corporate-branding sponsorships.\n<ul>\n<li>Sponsors to\u00a0offer roadside assistance.<\/li>\n<li>Virginia has a 3 year contract with GEICO Insurance for sponsorship of r&#8230;<\/li>\n<\/ul>\n<\/li>\n<\/ul>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8,10],"tags":[],"class_list":["post-152","post","type-post","status-publish","format-standard","hentry","category-funding","category-legislative-trend","entry"],"_links":{"self":[{"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/posts\/152","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/comments?post=152"}],"version-history":[{"count":0,"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/posts\/152\/revisions"}],"wp:attachment":[{"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/media?parent=152"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/categories?post=152"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/informedintel.com\/account\/transportation\/wp-transportation\/wp-json\/wp\/v2\/tags?post=152"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}